White Hat
Treat the search engines as friendly "partners". They learn and follow all the rules in order to build consistently good results with the organic search rankings. White "hatters" are known for their hard word, tenacity and professionalism.
Black Hat
Using a variety of tricks to fool the search engines' algorithms into ranking them well. since Google constantly monitoring all SEO principles you may be banned by google if you choose to use black hat SEO .
Black hat practices
Use cloaking - give the search engines different information than human visitors actually see
Keyword spamming - use keyword "stuffing" and avoid longtail keywords in proper content
Doorway pages - website page that use targeted keywords but are not related to rest of website content
Redirects - doorway pages to redirect users to a homepage that is not related to the content searched for
Copyright Infringement - publishing copyrighted website material (could be a legal issue)
Interlinking - creating "fake websites" that link to each other to build link grade
Link spamming - using some sort of automated link spamming robots
Hidden content - an older strategy to hide unrelated keywords in the content
Gray Hat
It's a tricks some one believes not fooling the search engines. but not a proper way.
Gray hat practices
Use cloaking in more legitimate ways.- Example: Many IMG ALT tags for image based website
Use of paid Links or link exchanges - links purchased for ads are okay, others uses not okay
Duplicate content - you duplicate content from page to page including META tags
Article spinning:- It works by rewriting existing articles, or parts of articles, and publish it again.
Keyword stuffing - breaking the "best keyword use practices"
source
http://www.makingyourwebsitework.com/check-it/seo-support/use-white-hat-seo-not-black-hat.htm
for klairvoyant
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